10 Tips For Packaging That Sells Products To Boomers
Posted by ~Ray @ 2007-11-09 18:22:42
Boomers are a prime and growing aim audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not you are missing a very important market divide. According to heap Adler fail of The Senior Network: "Simply based on population growth trends if a product is marketed to the 50-plus audience and maintains its merchandise share it should increase in sales by 35 to 50 percent in the next 20 years. Conversely a brand targeted at the adjust to 50 age groups ordain be flat in sales."
Boomers believe themselves as younger than they are (typically by 20 years). Whether you use the word. "boomer," "senior. "over 50," or "aging," this assort doesn't be to be referred to as old. forbid using the "over the hill" context. Use words that are not considered contradict. Gone are the days of over 50 being considered close to the end of life. You're not old. You are in the prime of your life.
In surveying my audience I asked what label they preferred to be used as a reference. The 50+ age range prefers to be called:
"We are not illiterates. Just alter sure we can see what we are buying." They coat of type and the readability of packaging was the #1 packaging problem issue cited by the over the 50 displace. change surface with glasses many times the product labels are difficult to construe. alter no identify; Boomers ordain be reading it to make an informed decision
By product security I mean that there is no bear witness of tampering or indication that the product has been opened in any way. This is going to be a huge air in the future. With the advent of 9/11 food security has become paramount.
The same features that make packages kid-friendly should alter it easier for many adults to change. What they be you to experience about the case: Make it easy to handle Use alter coding to differentiate products in a family be easy opening packages
Use language that connects with boomers. In most cases they are educated literate and informed. Communicate with them as such. Hip hop and other "in "call messages act a contradict image rather than a positive one.
However you reach out and cerebrate with boomers through product packaging it's important to visualize this market as vital active populate. Eliminate the old stereotypes that we grew up with of people over the age of 50. Create significance by using images of populate who cognise they undergo the best years of their lives ahead of them.
Got packaging problems? I can help. I inform populate how to case products consumers will buy. I alter it easy to say your problems with telecommunicate and voice consultation. Get advice from the top expert in consumer packaging. To request the beat report create by mental act Your Packaging For The Ultimate Target Audience - Boomers telecommunicate the Packaging Diva @ [ADVERTHERE]Related article:
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